Paid Acquisition
Targeted paid campaigns that generate qualified inbound inquiries — built around your services, your geography, and your ideal client profile. Live in days, not months.
What's Included
- Market and competitor analysis for your service area and industry
- Google Ads campaign setup on the Search network, targeted to specific services and geographies
- Keyword research focused on how your buyers actually search for companies like yours
- Ad copy written for your market — not generic B2B templates
- Dedicated landing page build or optimization for the campaign
- Conversion tracking setup: form fills and phone calls
- Budget recommendation and bidding strategy based on your market
- 30-day performance forecast
- Campaign launch and first-week monitoring with one optimization pass
How It Works
Discovery and Strategy
Day 1
We identify your target services, geographies, and budget. We research your market and competitors. 45 minutes from you.
Campaign Build
Days 2–3
Keyword strategy, ad copy, landing page, and conversion tracking. Built for how your buyers search, not how agencies assume they do.
Review and Launch
Days 3–4
You approve the campaign. We launch and monitor the first 48 hours.
First-Week Optimization
Days 5–7
We review early data, adjust bids, refine targeting, and deliver your 30-day forecast with clear expectations.
Scoped to your business
Every engagement is scoped based on your company's needs, market, and competitive landscape. Ad spend is separate and billed directly by the platform — we recommend your budget, you control it.
Is This Right for You?
- You need a pipeline of inbound inquiries and cannot wait 6 months for SEO to build
- You are entering a new market or expanding your service area and have no existing reputation there
- You are targeting a specific service line or client type and want to reach the right buyers
- You have tried running ads yourself or through a general agency and the leads were unqualified
- You want qualified leads this month, not this quarter
Common Questions
How much should we budget for ad spend?
Most mid-market companies see strong results with $2,000–$5,000 per month in ad spend. We will give you a specific recommendation based on your market, competition, and targets during discovery.
What kind of leads will this generate?
Inquiries from people actively searching for your services in your market. These are not cold leads — they are decision-makers looking for a company like yours right now. Lead quality depends on targeting precision, which is why we build campaigns from scratch for your market.
Do you manage the campaign after launch?
The engagement includes setup, launch, and first-week optimization. Ongoing management is available as a separate engagement or as part of Managed Intelligence. Many clients manage the campaign themselves after the first month using the structure we built.